Privacy Policy

Here is the updated Privacy Policy for CMF Agency LLC, revised to include strict non-sharing language for mobile data and SMS opt-in details in Section 3 and Section 5.

Effective Date: October 5, 2026

Last Updated: November 9, 2026

CMF Agency LLC (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us through our website and services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (including https://www.mayacovarrubias.com) or interact with our online personal training, nutrition, and consulting services.


Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the site or use our services.


1. Information We Collect

We collect information that identifies, relates to, describes, or is reasonably capable of being associated with you (“Personal Information”).


A. Information You Provide Directly to Us

We may collect personal information that you voluntarily provide when you fill out lead forms, contact forms, intake questionnaires, sign up for SMS communications, or subscribe to our services:


  • Contact Data: Name, email address, phone number (including mobile phone numbers for SMS/text communications), and physical mailing address.

  • Fitness & Health Data: Information submitted voluntarily through client intake forms or coaching consultations (e.g., fitness goals, dietary preferences, general lifestyle habits).

  • Payment Data: Billing information processed securely through third-party payment processors (e.g., Stripe, Square). We do not store full credit card numbers on our servers.

B. Information Collected Automatically

When you access or use our website, we may automatically collect standard technical information:


  • Usage Data: IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and click data.

  • Cookies and Tracking Technologies: We use cookies, web beacons, and Meta/Google tracking pixels to analyze traffic, improve user experience, and measure advertising performance. You can adjust your browser settings to refuse cookies, though some features of the site may function differently.

2. How We Use Your Information

We use the information we collect for business purposes, including:


  • Delivering customized personal training, nutrition coaching, and consulting services.

  • Communicating with you regarding inquiries, appointments, updates, and promotional offers via email or SMS.

  • Processing payments and managing client accounts.

  • Analyzing website performance, user trends, and advertising effectiveness (e.g., Meta Ads).

  • Complying with legal obligations, state/federal regulations, and tax requirements.

3. Sharing & Disclosure of Information

We do not sell, rent, or trade your personal information to third parties.


Mobile Data / SMS Terms Non-Sharing Policy

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.


We may share your information only under the following limited circumstances:


  • Service Providers: We may share data with trusted third-party service providers who perform services on our behalf (e.g., website hosting, client management software like HubFit, automation platforms, payment processing, and transactional messaging platforms). These service providers are strictly obligated to use your information only as necessary to provide services to us.

  • Legal Requirements: We may disclose your information if required to do so by law, court order, or governmental authority, or in good faith to protect the rights, property, or safety of CMF Agency LLC, our clients, or the public.

  • Business Transfers: In the event of a merger, acquisition, or sale of company assets, client information may be transferred as part of the business transaction (excluding SMS opt-in data and consent, which will not be transferred for marketing purposes).

4. Data Security

We implement appropriate technical, administrative, and physical security measures to protect your personal information against unauthorized access, loss, misuse, or alteration. However, no electronic transmission over the internet or data storage system can be guaranteed to be 100% secure.


5. Your Rights and Choices

Depending on your location, you may have rights regarding your personal data, including:


  • Access & Correction: Requesting access to or correction of the personal information we hold about you.

  • Email Opt-Out: Unsubscribing from marketing emails by clicking the "Unsubscribe" link at the bottom of any marketing communication.

  • SMS Opt-Out: You can opt out of receiving text messages (SMS) at any time by replying STOP to any text message you receive from us. For assistance, reply HELP.

  • Cookie Preferences: Managing or disabling cookies through your browser settings.

6. Third-Party Links

Our website may contain links to external sites or third-party applications (e.g., social media platforms, scheduling tools, fitness app portals). We are not responsible for the privacy practices or content of these third-party services. We encourage you to review their privacy policies before providing personal information.


7. Children's Privacy

Our services are directed to adults and are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18.


8. State of Texas Governing Law

This Privacy Policy and any disputes arising out of or related to your use of our website or services shall be governed by and construed in accordance with the laws of the State of Texas, without regard to its conflict of law principles.


9. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. The updated version will be posted on this page with a revised "Last Updated" date.


10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:


CMF Agency LLC


Texas, United States


Phone: (718) 559-7401


Email: hello@mayacovarrubias.com

555 App

This section applies to the 555 mobile app, operated by CMF Agency LLC.

Information the app collects: your name, email and password; details you add in settings (start date, height, weight, age, goals); your workout and meal plan form answers (including schedule, food preferences and cycle phase); workout and meal logs; check-in photos and notes; messages with your coaches; bookings made through Calendly; whether your coaching plan is active (from Stripe — we never receive your card number); and a push notification token if you allow notifications.

How it's used: only to deliver your coaching — building your workouts and meal plans, reviewing check-ins, messaging, activating your plan, and sending notifications you've allowed. We do not sell app data or use it for advertising.

Who can see it: your assigned trainer (workouts and workout check-ins), your assigned dietitian (meal plans, meal check-ins and consultation notes), and our administrators. Data is stored with Supabase; payments are processed by Stripe; notifications are delivered through Expo; food search uses the USDA FoodData Central database (no personal information is sent). Photos are stored privately.

Your choices: turn notifications on or off in the app's settings or your phone's settings. You can delete your account and all of its data at any time in the app under settings → delete my account, or by emailing us. When you delete your account, your profile, plans, logs, photos and messages are permanently deleted; payment records may be kept as required by law.

The 555 app is for adults 18 and over. 555 provides fitness and nutrition coaching and is not medical advice.

Questions: hello@mayacovarrubias.com